After a day strolling around the fashion capital 'Chadstone Shopping centre', I was quite concerned to find that in many mainstream stores, the sizing system seems to be suddenly geared more towards tiny (and I mean tiny) women.
A size 6 or 8 to most people is small, and I apologise for women who are naturally quite small framed, but when a size 4 is found in the clothing racks of Dotti and Sportsgirl; surely it has to be a cause for concern that the demand is big enough to have these in the first place!!
For a nation who has recently created and supported a movement in natural, curvy women, as opposed to catwalk models made of skin and bone - with no muscle tone, in the last five years, why are we moving backwards? Does this give the ok to the so-called 'fitness' companies out there who are using photos of girls with their ribs and pelvic bones on show, or using pictures of those super thin women with 'abs', which are really only seen because they have no fat at all?
Don't get me wrong, I am not promoting an unhealthy level of excess body fat, because science has proven to us the effects of being overweight and obese on our health, being a risk factor for many lifestyle related diseases and illness'.
I just think that we need to wake up to what we are exposing ourselves to and promoting to young women. It takes a very strong women to look at other women, media advertisements, clothes stores and fitness/fashion magazines that emphasise the idea of being super thin as being the 'perfect woman'; and not be effected.
It is a just a shame that for big name clothing labels could be using their high level exposure to improve the nations body image (currently there are over 2 million sufferers of an eating disorder in Australia, plus the 15% of which are not even diagnosed), and working to improve the self esteem of many young women.
The women of our nation are Beautiful, Passionate, Strong, Healthy, Happy, Ambitious and Enthusiastic. What good will it do if society keeps telling them they are still not quite good enough?
Healthy is happy and happy is PERFECT in my books :-)
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